WINNEBAGO AT RVX

SALT LAKE CITY, UT

THE SETUP

When Winnebago came to RVX, they wanted to highlight their new vehicles and bring to life the new tagline “Bound By The W.”

We wanted to make the W central to everything we did, and connect potential buyers to their new vehicles through the Winnebago red carpet. 

STRATEGIC APPROACH

We aimed to create a show-stopping footprint to bring people in, then capitalize on having them in the space by creating multiple touchpoints where they could learn more and ultimately place orders.

The focal point of the activation would be a giant hanging W that would bring to mind the new tagline and be visible from all around the convention center.

EXECUTION

The Pineapple Agency built the W using a 70 ft long and 8 ft wide piece of vinyl hung from truss. The team then outfitted the space with 23 vehicles, carpet, custom signage, and a fully functional gazebo lounge with Wifi to facilitate on site ordering.

RESULTS

25,000 square feet of convention center outfitted

Over 100 orders for vehicles processed

Over 400 lbs of foliage donated

Visited by Ellen Degeneres Show correspondents

Facebook Live integration

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