TD Bank Goes Big on Another Experiential Marketing Campaign

TD Bank Goes Big on Another Experiential Marketing Campaign

TD Bank has been one of the most successful companies in the banking industry using experiential marketing to create a loyal following of their brand. TD has given out umbrellas and pizzas to customers, and even created a custom ATM machine that gave customers personalized thank you gifts for making their transaction with TD Bank.

TD Bank took another big step with their new experiential marketing campaign, #MakeTodayMatter. TD Bank introduced the campaign on their social media outlets and asked customers what miracle they could create in their community if they were given $30,000 and 24 hours to make the project a reality. The bank sorted through thousands of submissions and narrowed them all down to select 24 customers in 24 different cities. The 24 customers who were selected had 24 hours and $30,000 to make miracles happen in their community.

TD Bank highlighted all of the work in the communities in a YouTube video, showcasing the touching stories of how $30,000 completely changed the lives of those affected by the #MakeTodayMatter campaign.

The results of the campaign were astounding. The selected participants improved the lives of those in their communities: helping with building handicap accessible ramps for neighbors, crafting an extravagant gala for girls in a Philadelphia foster home, and funding the equipment for a local football team.

TD Bank touched lives with this campaign, and while doing so the company was able to create a more loyal fan base. The YouTube video has garnered over 5 million views and the company’s Facebook page has had over 5,000 new likes since the campaign was introduced. 

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