St. Bernard Puppies Save the Day at SXSW 2015
Event goers at SXSW in Austin, Texas were surprised this past weekend when adorable St. Bernard puppies stole the show and delivered Mophie smartphone chargers to attendees who were low on battery. The puppies, sponsored by The National Saint Bernard Rescue Foundation, delivered the Mophie chargers in a mini barrel (see picture above) to the exact location where the attendees tweeted at Mophie saying they needed an extra charge.
The puppy-phone charger stunt was inspired by 18th century monks in the Swiss Alps that would use St. Bernards as rescue dogs. Mophie put a fun twist on their use of the rescue puppies and created a playful buzz at the mega tech conference by surprising the attendees who needed a little extra charge to get by for the rest of the day.
The activation left such an impression on event attendees that several people left the conference that night saying “Oh my God, did you see the puppies?!” It’s not surprising that the stunt created such a buzz, as the puppies made over 600 “rescues” during the weekend.
To find out more about the Mophie Rescue campaign, as well as the Saint Bernard Rescue Foundation, please visit http://www.mophie.com/staypowerful.