MUSIC FESTIVALS

NATIONWIDE

THE SETUP

As the world’s largest and most well-known collection of electronic music festivals, Insomniac sought help producing vendor villages for 15 of their biggest festivals across North America.

Insomniac Stage at night with fireworks

STRATEGIC APPROACH

Vendors were identified and vetted to ensure alignment with the Insomniac brand before they were contacted. The Pineapple Agency then handled coordinating on-site production and logistics, and insurance, and payment processes.

EXECUTION

The Pineapple Agency established Insomniac’s first ever vendor villages, and continues to do so. Over the course of the years, we have reached out to thousands of leads and have subsequently contracted more than 600 vendors.

As a result, we have established lasting relationships with festival vendors who continuously choose to engage in the show.

On site, The Pineapple Agency manages the production and logistics for the entire vendor village, coordinating with the internal site operations team and our  various vendors. to create a profitable and enjoyable experience for vendors and an engaging and entertaining area for guests.

RESULTS

70 vendor villages

600 vendors contracted

1,150,000+ attendees

 

Tradeshow booth with logos of brands we work with

TRADESHOWS

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TRADESHOWS

NATIONWIDE

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THE SETUP

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Clients of all sizes come to The Pineapple Agency needing a custom fabricated trade show booth. Some clients want to use the booth for one specific show, and some clients want the booth for multiple shows.

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STRATEGIC APPROACH

[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="grey"]The Pineapple Agency identifies the size of the booth and then ideates on how to make the booth stand out with “WOW” factors. We present our clients with multiple ideas that will engage, impress, and inform guests.

We know that there is much more to a trade show booth than just being aesthetically pleasing. The booth must not only be beautiful but interactive, easy to set-up, and sturdy.[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="light-blue"]

EXECUTION

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The Pineapple Agency custom fabricates every part of a trade show booth in our custom fabrication shop. We handle all components of a booth from A-Z, from the custom fabrication and freight handling, to the set-up and tear down.

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Want to Work Together?

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WE'D LOVE TO HEAR FROM YOU

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FRESH COAT MURAL FESTIVAL

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FRESH COAT MURAL FESTIVAL

LOS ANGELES, CA

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THE SETUP

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Hansen’s soda is all about individuality. In a market filled with high fructose corn syrup and other synthetic sweeteners Hansons uses 100% real cane sugar. To celebrate the uniqueness of the Hansen’s brand and creativity or their flavors, Hansen’s along with LRXD wanted to host an event in downtown Los Angeles that would encourage creativity, individuality, and community.

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STRATEGIC APPROACH

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After many strategic sessions, the idea for the first ever Fresh Coat Mural Festival was born. The event would be a free one-day festival in the downtown LA Art District for people of all ages to come eat, drink, and enjoy live music and art. We hoped that immersing people in the festival would encourage them to embody the Hansen’s brand and to #findtheiroriginal.

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EXECUTION

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The Pineapple Agency located the perfect block in DTLA and began the complicated and time consuming process of permitting through the city. We then curated the music and street art line-up, booking five national acts including RJD2, Poolside, and Viceroy and 12 of the top most influential graffiti artists in the world to paint murals for the festival. We also partnered with Food Beast to curate finger-licking food truck selection. Each food truck incorporated a different Hansen’s flavor into their special dishes.  

We fabricated custom art installations, a one of the kind “Hansen’s House” lounge for participants to relax in, and branded yard games throughout the block.  The festival was an amazing way for Hansen’s soda to give back to their loyal fans and bring the community together.

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RESULTS

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7500 attendees

22,000 cans of Hansen's soda given away

300,000+ social media impressions

 
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Want to Work Together?

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WE'D LOVE TO HEAR FROM YOU

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Want to Work Together?

WE’D LOVE TO HEAR FROM YOU