#GIVEAFETCH

MULI-CITY ACTIVATION

THE SETUP

Camp Bow Wow, the nation’s largest doggy daycare chain has established themselves as the go-to for daycare, boarding, and dog training in the United States. With over 160 franchise locations throughout North America and still growing, Camp Bow Wow wanted to celebrate responsible pet ownership #NationalDogweek.

#giveafetch letters in grass

STRATEGIC APPROACH

The Pineapple Agency proposed hosting multiple events across the country on the same weekend to increase momentum and engagement. We engineered and fabricated an 8 foot tall gum ball machine that would dispense tennis balls.

The gum ball machine had the capability to snap photos of owners and their dogs and those photos would instantly be shareable to social media. This unique element created a fun and interactive moment for owners and dogs along with catching the attention of those who were walking by.

The events would be free, family and dog friendly, and would showcase all of Camp Bow Wow’s offerings.

EXECUTION

The Pineapple Agency chose to activate in Cleveland, Denver, New Jersey, Dallas, and Atlanta which were the five locations with the biggest concentration of Camp Bow Wow franchises in the country. The two-day events included meet and greets with dog influencers, training demonstrations by CBW trainers, treat and toy vendors, food trucks, dog adoptions with local shelters, caricatures, the tennis ball gum ball machines, and a WHOLE lot of tail wagging.

RESULTS

5 events

60 dogs adopted

1600 balls dispensed

6,000 social media entries

3,000,000 social media impressions

Thousands of attendees

 

Want to Work Together?

WE’D LOVE TO HEAR FROM YOU