Experiential Case Study: Camp Bow Wow
Camp Bow Wow reached out to The Pineapple Agency looking to increase brand awareness through experiential. They knew they wanted an 8 foot gumball machine that dispensed tennis balls and a dynamic event that would attract and capture the hearts of dog owners in 5 key markets across the US.
That was the beginning of the #giveafetch campaign. The five #giveafetch events kicked off national dog week in Denver, Cleveland, Atlanta, Paramus, and Dallas with a weekend of fun. Guests at the events met ultra-famous doggy influencers, got a free caricature of their pooch, mingled with dog vendors, dog owners, and local animal shelters, and lined up at the giant gumball machine for a photo opportunity and a perfectly squeaky Camp Bow Wow ball. One lucky winner received the golden ball and one full year of free doggy day care! But that’s not all, Camp Bow Wow set aside $50,000 to support pet welfare and invited guests to vote on their favorite animal shelter. Three winning shelters from each city received a check from Camp Bow Wow to help them carry out their mission.
The #giveafetch campaign was a success attracting thousands of participants and generating:
- 6K uses of #GiveAFetch on Facebook, Instagram and Twitter
- 4.8M Facebook ad impressions
- 10.1K unique users on giveafetch.com
- 185M media impressions from 133 placements
- 14K impressions from branded Snapchat filters
- 58 dogs adopted
- $50k donated to local shelters/rescues
Camp Bow Wow is the nations leading doggy day care with a true passion for dog wellness. They wanted to promote the importance of responsible pet ownership and celebrate the special things we do for our dogs. While the events boasted multiple engagement points, lots of socializing for pooches and owners alike and plenty of free doggy goodies, it was the spirit of doggy love that stole the show.
This activation left every tail was wagging long after the event wrap.