MUSIC FESTIVALS

NATIONWIDE

THE SETUP

As the world’s largest and most well-known collection of electronic music festivals, Insomniac sought help producing vendor villages for 15 of their biggest festivals across North America.

Insomniac Stage at night with fireworks

STRATEGIC APPROACH

Vendors were identified and vetted to ensure alignment with the Insomniac brand before they were contacted. The Pineapple Agency then handled coordinating on-site production and logistics, and insurance, and payment processes.

EXECUTION

The Pineapple Agency established Insomniac’s first ever vendor villages, and continues to do so. Over the course of the years, we have reached out to thousands of leads and have subsequently contracted more than 600 vendors.

As a result, we have established lasting relationships with festival vendors who continuously choose to engage in the show.

On site, The Pineapple Agency manages the production and logistics for the entire vendor village, coordinating with the internal site operations team and our  various vendors. to create a profitable and enjoyable experience for vendors and an engaging and entertaining area for guests.

RESULTS

70 vendor villages

600 vendors contracted

1,150,000+ attendees

 

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Tradeshow booth with logos of brands we work with

TRADESHOWS

NATIONWIDE

THE SETUP

Clients of all sizes come to The Pineapple Agency needing a custom fabricated trade show booth. Some clients want to use the booth for one specific show, and some clients want the booth for multiple shows.

Charlottes Web Wellspring Booth Rendering

STRATEGIC APPROACH

The Pineapple Agency identifies the size of the booth and then ideates on how to make the booth stand out with “WOW” factors. We present our clients with multiple ideas that will engage, impress, and inform guests.

We know that there is much more to a trade show booth than just being aesthetically pleasing. The booth must not only be beautiful but interactive, easy to set-up, and sturdy.

EXECUTION

The Pineapple Agency custom fabricates every part of a trade show booth in our custom fabrication shop. We handle all components of a booth from A-Z, from the custom fabrication and freight handling, to the set-up and tear down.

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WELLSPRING BONFIRE AFTER PARTY

PALM SPRINGS, CA

THE SETUP

Charlotte’s Web was founded in 2011 by seven brothers from Colorado who wanted to help their friend’s daughter, Charlotte, with her severe epilepsy. The brothers understood the untapped potential in CBD and worked together to create a strain that would reduce her seizures. Their product worked; drastically reducing the amount and severity of Charlotte’s seizures.

Since its humble beginnings, the brand has grown and flourished, becoming one of the most prominent CBD brands in the country. Fearing that the brand had strayed from its roots, Charlotte’s Web wanted to put on an event that would celebrate their unique, intimate, and beautiful history.

Red lantern on wooden table with string light in background

STRATEGIC APPROACH

To symbolize the brand’s humble Colorado beginnings, The Pineapple Agency proposed an event that would be centered around a blazing bonfire.

The bonfire perfectly encapsulated all of the values that were important to the Charlotte’s Web brand like nature, storytelling, and camaraderie. By hosting an event with a bonfire the Charlotte’s Web team could connect with consumers in a warm and genuine way.

EXECUTION

Charlotte’s Web and our team decided that the bonfire event would occur as an after party for the Wanderlust Wellspring yoga and wellness festival in Palm Springs, California.

We found a gorgeous outdoor desert venue complete with two different bonfires, colorfully illuminated mountains, and twinkling stars overhead. We then sourced busses, s’mores, alcoholic beverages, blankets, lanterns, and a four piece folk band to bring the experience together. Attendees were shuttled in from downtown Palm Springs and stayed throughout the evening to mingle, dance, celebrate, and listen to Charlotte’s Web stories from founders and other industry leaders.

RESULTS

2 crackling bonfires

300+ attendees

Hundreds of social media mentions

Countless life-changing stories

Authentic content capture for marketing materials

One memorable night

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#GIVEAFETCH

MULI-CITY ACTIVATION

THE SETUP

Camp Bow Wow, the nation’s largest doggy daycare chain has established themselves as the go-to for daycare, boarding, and dog training in the United States. With over 160 franchise locations throughout North America and still growing, Camp Bow Wow wanted to celebrate responsible pet ownership #NationalDogweek.

#giveafetch letters in grass

STRATEGIC APPROACH

The Pineapple Agency proposed hosting multiple events across the country on the same weekend to increase momentum and engagement. We engineered and fabricated an 8 foot tall gum ball machine that would dispense tennis balls.

The gum ball machine had the capability to snap photos of owners and their dogs and those photos would instantly be shareable to social media. This unique element created a fun and interactive moment for owners and dogs along with catching the attention of those who were walking by.

The events would be free, family and dog friendly, and would showcase all of Camp Bow Wow’s offerings.

EXECUTION

The Pineapple Agency chose to activate in Cleveland, Denver, New Jersey, Dallas, and Atlanta which were the five locations with the biggest concentration of Camp Bow Wow franchises in the country. The two-day events included meet and greets with dog influencers, training demonstrations by CBW trainers, treat and toy vendors, food trucks, dog adoptions with local shelters, caricatures, the tennis ball gum ball machines, and a WHOLE lot of tail wagging.

RESULTS

5 events

60 dogs adopted

1600 balls dispensed

6,000 social media entries

3,000,000 social media impressions

Thousands of attendees

 

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Farm scene with Blue Sky logo overlay

Farm-to-Table Dinner

LYONS, CO

THE SETUP

BlueSky soda wanted to make a splash with influencers in Colorado. They wanted to bring together 75 local influencers for a night of high-end food, drinks, and BlueSky all natural soda.

Blue Sky soda cans on table with flowers and menu

STRATEGIC APPROACH

The Pineapple Agency set out to find the perfect venue for a farm to table dinner on a Wednesday night in July. After plenty of site visits, we landed upon the Lyons Farmette, a beautiful farm in Lyons, Colorado complete with herbs, flowers, vegetables, chickens, alpacas, and honey bees. We handcrafted a list of 75 influencers local to Colorado that included bloggers, musicians, and pro athletes.

EXECUTION

Justin Brunson, one of Colorado’s top chefs, was hired to create an extravagant six course menu using some items from the farm and Blue Sky Soda. We also hired Nate Camelio, one of Colorado’s top mixologists to create custom cocktails using Blue Sky soda which were served out of a Blue Sky Soda food truck.

The Pineapple Agency decorated the farmette in subtle Blue Sky branding with chandeliers, truck magnets, and yard signs. Experiences were sprinkled throughout the farmette in the form of soda scavenger hunts, a singing little girl that sounded like Johnny Cash, trivia with the chef, and farm tours.

RESULTS

100% attendance

1,000,000 social impressions

75 new brand loyalists

Colorado “Top Chef” involvement

Authentic content capture for marketing

One memorable night

 

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CURRY POP-UP SHOP

OAKLAND, CA

THE SETUP

On May 28th, 2018 The Golden State Warriors beat the Houston Rockets and made their way into the NBA Championship against the Cleveland Cavaliers. With Steph Curry shining on the national stage, UA saw a perfect opportunity to drop a limited edition line of Curry 5 shoes. However, they didn’t want a predictable, run-of-the-mill sneaker drop. They wanted something special – something timely and something to wow warriors fans.

Outside branding of curry pop up shop

STRATEGIC APPROACH

The Pineapple Agency, and RED Interactive decided to team up to build a pop-up retail experience that would premiere during the Warrior parade in Oakland, California.The pop-up needed to be in market 2 days after the Warriors won the finals. If the Warriors swept the series, this meant The Pineapple Agency would have just 12 days to secure and transform a location into a pop-up shop.

The Warriors swept the finals and The Pineapple Agency jumped into production turning a construction zone into a retail store. The shop would only stay open two days to provide the feeling of true exclusivity.

EXECUTION

The Pineapple Agency immediately scouted locations in downtown Oakland and secured a 5,000 sq. ft retail space right along the parade route.

We designed the concept from the inside out- putting up walls, putting down flooring, sourcing furniture, installing retail displays, covering walls in graphics and even putting a custom Under Armour basketball court in the center of the space. We completed the space with a 30-foot LED wall playing custom motion graphics and a VR experience.

The store opened right on time, on the day of the parade with a line of hundreds of people waiting to get their hands on the limited edition shoes.

RESULTS

2 days in market

Over 2,000 attendees

$30,000 of merchandise sold

Hundreds of thousands of social impressions

 

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RUN FOR THE OCEANS

SANTA MONICA, CA

THE SETUP

In 2015 Adidas partnered with Parley – an organization that works toward ocean sustainability through action and education. Together, they began reclaiming ocean plastics and upcycling them to make clothing and sneakers. Each Adidas x Parley pair of sneakers made intercepts 11 plastic bottles from ending up in the ocean.

June 8th, 2018 was World Ocean Day and Adidas wanted to do something to publicize the Parley partnership, the upcycled product line, and a digital fundraising running campaign to go along with their ocean sustainability efforts.

Blue and white yarn art installation blowing in the wind in Santa Monica

STRATEGIC APPROACH

Adidas and The Pineapple Agency decided that one of the best ways to draw attention to this wonderful cause and partnership was to commission an experiential piece of art on a high traffic location near the ocean. Pineapple and Adidas concluded that the famous Santa Monica Pier would be the perfect place due to its high foot traffic and proximity to the beach.

EXECUTION

The Pineapple Agency secured the location and went onto step two: finding an impactful artist to create a piece that would stop people in their tracks. They chose Eric Rieger known professionally as HOT TEA, an artist famous for his innovative yarn work. For Adidas and Parley, Rieger wanted to do something unique that would bring to mind the beauty of the ocean.

For his piece, he assembled strands of yarn in various shades of blue and white in a gradient from a large metal rig. When the wind blew the yarn ebbed and flowed like the waves of the ocean.

Throughout the three day activation, Thousands of people interacted with the piece. The unique nature of the art propelled people to step off main drag of the pier, and towards the installation. Subsequently, many became interested in the cause, registering for the digital fundraiser and posting photos with the hashtags #runfortheocean and #adidasxparley on social media.

RESULTS

1,000’s of live interactions

900,000 runners in the Run for the Ocean fundraiser

12 million km covered

750 pounds of yarn used to create art installation

 

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FRESH COAT MURAL FESTIVAL

LOS ANGELES, CA

THE SETUP

Hansen’s soda is all about individuality. In a market filled with high fructose corn syrup and other synthetic sweeteners Hansons uses 100% real cane sugar. To celebrate the uniqueness of the Hansen’s brand and creativity or their flavors, Hansen’s along with LRXD wanted to host an event in downtown Los Angeles that would encourage creativity, individuality, and community.

Colorful mural in Los Angeles

STRATEGIC APPROACH

After many strategic sessions, the idea for the first ever Fresh Coat Mural Festival was born. The event would be a free one-day festival in the downtown LA Art District for people of all ages to come eat, drink, and enjoy live music and art. We hoped that immersing people in the festival would encourage them to embody the Hansen’s brand and to #findtheiroriginal.

EXECUTION

The Pineapple Agency located the perfect block in DTLA and began the complicated and time consuming process of permitting through the city. We then curated the music and street art line-up, booking five national acts including RJD2, Poolside, and Viceroy and 12 of the top most influential graffiti artists in the world to paint murals for the festival.

We also partnered with Food Beast to curate finger-licking food truck selection. Each food truck incorporated a different Hansen’s flavor into their special dishes.  

We fabricated custom art installations, a one of the kind “Hansen’s House” lounge for participants to relax in, and branded yard games throughout the block.  The festival was an amazing way for Hansen’s soda to give back to their loyal fans and bring the community together.

RESULTS

7500 attendees

22,000 cans of Hansen’s soda given away

300,000+ social media impressions

 

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#DRONEDROP

SAN FRANCISCO, CA

THE SETUP

In a product category saturated with over-the-top advertising, Under Armour wanted to do something that would separate them from the pack. They wanted an activation that was futuristic, awe-inspiring, and that had never been done before – something that would catapult the new Steph Curry sneakers to the forefront of the consumer’s minds.

Yacht in San Francisco with UA Curry branding

STRATEGIC APPROACH

The Pineapple Agency decided that utilizing drones would create the buzz that Under Armour was looking for. TPA partnered with the top drone pilots in the country and came up with a plan for a digital scavenger hunt that would deliver limited edition Curry 4 sneakers directly to the consumer’s feet.

EXECUTION

On a wildly windy day in December The Pineapple Agency launched ten drones off a yacht in the San Francisco Bay. The yacht rocked and weaved as the drones took off into the air carrying sneakers. Meanwhile, fans took to our custom digital platform to uncover the hidden drop zones that were sprinkled throughout the San Francisco area. Guests arrived at the drop zones to place their sneaker orders on iPads that sat in custom branded phone booths. Within minutes the sneakers rounded the horizon and the drones dropped the sneakers directly to the fan.

RESULTS

16,000,000 social media impressions

119,000,000 media impressions

30 pairs of sneakers delivered

25,000 emails captured

2500 fans at landing zones

Won Gold at EX Awards

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