Capabilities

Oh, you need 4,000 square feet of a video wall showcasing your latest product launch, near the side of a ski lift, with a popular DJ spinning the latest jams, while synchronized snowboarders with smoke trailing behind them create your logo, and it’s all captured from drones above?

Hold our beers.

Our Work

EXPERIENTIAL | BRANDING | POP UPS | TRADE SHOWS | FESTIVALS| DIGITAL | SOCIAL | VIDEO | PR STUNTS

rivian logo hero

RIVIAN AT OUTDOOR RETAILER

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Rivian Logo

RIVIAN AT OUTDOOR RETAILER

DENVER, CO

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OVERVIEW

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When Rivian introduced its electric adventure vehicle gaining instant traction and raising millions of dollars, the startup wanted to continue its momentum and make a splash in its target market immediately. With their target consumers defined as achievers, modern explorers, and active families, what better place to activate than at the country’s largest outdoor recreation expo and conference?

The main goal of Rivian's activation at Outdoor Retailer was to tell the Rivian story to local, regional and national outdoor recreation enthusiasts. Of course, the vehicle needed to shine but they didn’t want it to shine as just a product, but as a way of life. Rivian wanted to show that they were changing the future of mobility.[/vc_column_text][vc_single_image image="18890" img_size="1200x600" alignment="center" onclick="link_image" css_animation="fadeIn"][vc_column_text css_animation="fadeIn" el_class="light-blue"]

STRATEGIC APPROACH

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Rivian chose The Pineapple Agency to design and create an experience before, during and after Outdoor Retailer that encompassed all the brand’s attributes and tell the story in an authentic meaningful way. If we earned a few pre-orders of the vehicle along the way, that didn’t hurt either. (We did.)

We took a Direct-to-Consumer approach and targeted Rivian’s three consumer personas — the achiever, the modern explorer, and active families. At a macro level, we also made sure the booth was impactful to wholesale retailers, dealers, and potential partners of the brand who were in attendance.[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="light-blue"]

EXECUTION

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With our vision set on telling the right story, we designed a custom trade show booth and then planned and executed an intimate event for Rivian’s pre-order customers, media, and VIP guests. We utilized creative elements, experiential tactics, and industry influencers to bring Rivian to life at OR.

We built a two-story structure out of sustainable, natural materials to represent Rivian’s attributes of being inspiring, inviting, progressive and adventurous. We created a custom wall display that featured touchable pieces of the EAVs and framed prints. Walking along the multi-media wall, consumers were immersed in the story of Rivian and its capabilities as the world’s first all-electric open bed vehicle.

Attendees could touch and see the vehicle itself, get an educational experience along the display wall, sign up for pre-orders, and climb to the second story for an aerial view of the vehicle as well as the entire trade show floor while enjoying a JuneShine from our Happy Hour.

Most notably, we scheduled professional rock climbing legends Ben Moon and Alex Honnold for appearances to show their support. Honnold’s appearance on behalf of Rivian was one of his first non-media related appearances after Free Solo was released. His presence at OR generated some serious buzz with outdoor enthusiasts.

The ancillary event we planned was a special in-person and livestream experience with environmental non-profit, Honnold Foundation. It served as an announcement of the brands’ partnership to help power a city in Puerto Rico with Rivian’s electric battery packs. The event was hosted at The Hangar at Stanley Marketplace, a former airplane hangar that now hosts some of Colorado’s most special events. We transformed the space with custom built cable spool tables, bars, wheel stands and benches with natural wood elements made from recycled materials.

The livestream had excellent video quality and clarity, included a multi-camera coordinated approach, and an unbroken connection to over 22,000 viewers. It gave over 500 members of the pre-order and VIP community an up-close-and-personal experience with Rivian, Honnold, and created moments that would elevate the brand long after the event was over.

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RESULTS

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Through the lens of an OR attendee, Rivian came to life as a sustainable brand beyond just their proprietary EAV product. Attendees saw that Rivian was committed to ethical exploration and wanted to push the boundaries of mobility and modern transportation. The activations surpassed all expectations. Here are a few of the results by the numbers:

  • 370,000+ social media impressions between announcement, booth, and event
  • 270,000,000+ media impressions from coverage pertaining to partnership, event, and presence at OR
  • Over 29,000 attendees visited Outdoor Retailer — non-stop traffic through the Rivian booth and nearly 1,000 drinks served at happy hour
  • 477 invite-only guests checked in at the Rivian x Honnold Foundation event
  • 26,000+ livestream views (the view count was 22,000 immediately following the event)

From a media standpoint, coverage was outstanding leading up to and after the event:

  • Our activation was voted Best in Show by GearJunkie and The Adventure Podcast
  • Top Ten at Outdoor Retailer write up in Men’s Journal
  • 25 Coolest Products at Outdoor Retailer by snewsnet.com
  • Event coverage from wglt.org
  • Announcement on TechCrunch.com
  • Featured as a ‘Gear Pick’ on KSL.com
  • Brand promotion on insideevs.com
  • Multiple features on teslarati.com

This brand activation was well-received in the event marketing community and has accumulated the following awards:

Chief Marketer PRO Awards 2020: Best Direct-to-Consumer Campaign, GOLD

Chief Marketer PRO Awards 2020: Best Use of Video, SILVER

The One Club Awards 2019: Social Media Livestream, BRONZE

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Want to Work Together?

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WE'D LOVE TO HEAR FROM YOU

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Michelin bicycle

MICHELIN AT DAYTONA BIKE WEEK

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Michelin Logo

MICHELIN AT DAYTONA BIKE WEEK

DAYTONA BEACH, FL

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OVERVIEW

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Daytona Bike Week draws half a million motorcycle and sportbike fans from across the globe for ten days of events and festivities. The calendar of events includes races, concerts, sponsored events, and miles’ worth of booths and expos from small custom shops and major brands alike. Michelin and the Pineapple Agency teamed up to create an experiential activation that resonated with everyone from kids to weekend warriors to multigenerational Harley Davidson loyalists.

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STRATEGIC APPROACH

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With only six weeks from concept to Bike Week, the Pineapple Agency started by dreaming big then dove deep into the details. Each shipping container had featured its own mini-activation in addition to supporting the overall activation. As seasoned festival goers, we thought hard about what it takes to show a group of seasoned veterans that they ain't seen nothin' yet. Then we scoured the web for vintage Michelin memorabilia, piled on a healthy dose of choppers, sport bikes, cruisers, a C7 Corvette, and even a BFGoodrich equipped Raptor, and created the best place to hang out, learn about tires, and rest up on the whole strip.

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EXECUTION

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To produce an outdoor activation that included a living room, a barber shop, an Oasis serving up cold water, snacks, and gelato, custom leather engraving, and of course tire and memorabilia displays, we had to build a mini village. We custom fabricated six 20 foot shipping containers including fresh coats of paint, electrical and lighting, custom extensions, flooring, shelving, and more. In addition to the containers, we created custom vehicle/tire displays that showed everything from sport bikes and a Corvette on pavement to off-road vehicles traversing rocks and sand. We also designed and developed a personalized check-in app and fun rider quiz in 4 weeks. Michelin was one of the only vendors that gave everything away for free and provided an immersive experience instead of a product sales booth.

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RESULTS

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Over the course of Daytona Bike week, 2,843 unique users checked in using our custom app, and 1,887 of those unique users filled out a brand Survey — a 66% conversion rate for our client. By focusing on the experience, we created brand awareness and unprecedented conversion rates. In addition to the great results, we had a lot of fun working with Daytona International Speedway and the Michelin and BF Goodrich teams. Here are a few of our favorite results: 

More than 15.3k Instagram impressions with #MichelinBikeWeek

Over 10,000 impressions made in the physical space

15,000 Michelin-flavored gelatos served in biodegradable cups

500+ free haircuts and hot shaves given 

1800+ Email opt-ins

150% above cross-sell goal and dozens of tires sold on-site

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Want to Work Together?

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WE'D LOVE TO HEAR FROM YOU

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UNDER ARMOUR #DRONEDROP

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UNDER ARMOUR #DRONEDROP

SAN FRANCISCO, CA

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THE SETUP

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In a product category saturated with over-the-top advertising, Under Armour wanted to do something that would separate them from the pack. They wanted an activation that was futuristic, awe-inspiring, and that had never been done before - something that would catapult the new Steph Curry sneakers to the forefront of the consumer’s minds.

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STRATEGIC APPROACH

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The Pineapple Agency decided that utilizing drones would create the buzz that Under Armour was looking for. TPA partnered with the top drone pilots in the country and came up with a plan for a digital scavenger hunt that would deliver limited edition Curry 4 sneakers directly to the consumer’s feet.

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EXECUTION

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On a wildly windy day in December The Pineapple Agency launched ten drones off a yacht in the San Francisco Bay. The yacht rocked and weaved as the drones took off into the air carrying sneakers. Meanwhile, fans took to our custom digital platform to uncover the hidden drop zones that were sprinkled throughout the San Francisco area. Guests arrived at the drop zones to place their sneaker orders on iPads that sat in custom branded phone booths. Within minutes the sneakers rounded the horizon and the drones dropped the sneakers directly to the fan.

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RESULTS

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16,000,000 social media impressions

119,000,000 media impressions

30 pairs of sneakers delivered

25,000 emails captured

2500 fans at landing zones

Won Gold at EX Awards

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Want to Work Together?

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WE'D LOVE TO HEAR FROM YOU

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MUSIC FESTIVALS

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MUSIC FESTIVALS

NATIONWIDE

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THE SETUP

[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="grey"]As the world’s largest and most well-known collection of electronic music festivals, Insomniac sought help producing vendor villages for 15 of their biggest festivals across North America. [/vc_column_text][vc_single_image image="18111" img_size="full" alignment="center" onclick="link_image" css_animation="fadeIn"][vc_column_text css_animation="fadeIn" el_class="light-blue"]

STRATEGIC APPROACH

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Vendors were identified and vetted to ensure alignment with the Insomniac brand before they were contacted. The Pineapple Agency then handled coordinating on-site production and logistics, and insurance, and payment processes.

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EXECUTION

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The Pineapple Agency established Insomniac’s first ever vendor villages, and continues to do so. Over the course of the years, we have reached out to thousands of leads and have subsequently contracted more than 600 vendors. As a result, we have established lasting relationships with festival vendors who continuously choose to engage in the show. On site, The Pineapple Agency manages the production and logistics for the entire vendor village, coordinating with the internal site operations team and our  various vendors. to create a profitable and enjoyable experience for vendors and an engaging and entertaining area for guests.
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RESULTS

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70 vendor villages

600 vendors contracted

1,150,000+ attendees

 
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Want to Work Together?

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WE'D LOVE TO HEAR FROM YOU

[/vc_column_text][vc_separator color="white" el_width="10" css=".vc_custom_1546546998997{margin-top: 30px !important;margin-bottom: 6% !important;}"][evc_button type="solid" size="large" text_transform="uppercase" button_alignment="center" text="CONTACT US" custom_link="url:http%3A%2F%2Fpineapplestage.wpengine.com%2Fsay-hello%2F|||" color="#ffffff" hover_color="#ffffff" bg_color="#80bfc0" hover_bg_color="#268494" border_width="0"][/vc_column][/vc_row]

WINNEBAGO at RVX 2019

[vc_row full_width="stretch_row_content_no_spaces" full_height="yes" parallax="content-moving" parallax_image="18465" el_id="home-hero" css=".vc_custom_1564613188756{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-image: url(https://wearepineapple.co/wp-content/uploads/2018/12/Hero-Win.png?id=18465) !important;background-position: center;background-repeat: no-repeat !important;background-size: cover !important;}"][vc_column][vc_column_text css_animation="fadeInUpBig" css=".vc_custom_1564612869202{background-image: url(https://wearepineapple.co/wp-content/uploads/2018/12/Hero-Win.png?id=18465) !important;}"]

WINNEBAGO AT RVX

SALT LAKE CITY, UT

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height="1px"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1564613087526{margin-top: 50px !important;padding-top: 6em !important;padding-right: 10% !important;padding-bottom: 4em !important;padding-left: 10% !important;background-color: #333843 !important;}" el_id="client-detail-section" el_class="max-width"][vc_column][vc_video link="https://www.youtube.com/watch?v=8jr8t1DGKX4" align="center"][vc_column_text css_animation="fadeIn" el_class="light-blue"]

THE SETUP

[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="grey"]When Winnebago came to RVX, they wanted to highlight their new vehicles and bring to life the new tagline “Bound By The W.” We wanted to make the W central to everything we did, and connect potential buyers to their new vehicles through the Winnebago red carpet. [/vc_column_text][vc_single_image image="18464" img_size="full" alignment="center" onclick="link_image" css_animation="fadeIn"][vc_column_text css_animation="fadeIn" el_class="light-blue"]

STRATEGIC APPROACH

[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="grey"]We aimed to create a show-stopping footprint to bring people in, then capitalize on having them in the space by creating multiple touchpoints where they could learn more and ultimately place orders. The focal point of the activation would be a giant hanging W that would bring to mind the new tagline and be visible from all around the convention center.[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="light-blue"]

EXECUTION

[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="grey"]The Pineapple Agency built the W using a 70 ft long and 8 ft wide piece of vinyl hung from truss. The team then outfitted the space with 23 vehicles, carpet, custom signage, and a fully functional gazebo lounge with Wifi to facilitate on site ordering.[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="light-blue"]

RESULTS

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25,000 square feet of convention center outfitted

Over 100 orders for vehicles processed

Over 400 lbs of foliage donated

Visited by Ellen Degeneres Show correspondents

Facebook Live integration

[/vc_column_text][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" parallax="content-moving" parallax_image="18471" css=".vc_custom_1564613337392{padding-top: 4em !important;padding-right: 4em !important;padding-bottom: 6em !important;padding-left: 4em !important;}" el_id="slider"][vc_column][vc_images_carousel images="18466" img_size="full" autoplay="yes" wrap="yes"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1544301237505{background-color: #191c23 !important;}" el_id="post-list"][vc_column][na_posts_grid style="mega-post-carousel3" height="400px" img_padding="0" grid="2" excerpt="0" comment="none" catg="none" txtclr="#ffffff" dateclr="#ffffff" descclr="#ffffff" settings="size:2|order_by:date|order:ASC|post_type:post|categories:5"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" el_id="view-all-projects" css=".vc_custom_1542842993551{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #80bfc0 !important;}"][vc_column][vc_btn title="VIEW ALL PROJECTS" style="custom" custom_background="#80bfc0" custom_text="#ffffff" shape="square" link="url:http%3A%2F%2Fpineapplestage.wpengine.com%2Fexperiences%2F|title:VIEW%20ALL%20PROJECTS||"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" full_height="yes" equal_height="yes" parallax="content-moving" parallax_image="18379" el_id="contact" css=".vc_custom_1546546849263{padding-right: 10% !important;padding-left: 10% !important;}"][vc_column][vc_column_text css_animation="fadeIn"]

Want to Work Together?

[/vc_column_text][vc_column_text css_animation="fadeIn"]

WE'D LOVE TO HEAR FROM YOU

[/vc_column_text][vc_separator color="white" el_width="10" css=".vc_custom_1546546865011{margin-top: 30px !important;margin-bottom: 6% !important;}"][evc_button type="solid" size="large" text_transform="uppercase" button_alignment="center" text="CONTACT US" custom_link="url:http%3A%2F%2Fpineapplestage.wpengine.com%2Fsay-hello%2F|||" color="#ffffff" hover_color="#ffffff" bg_color="#80bfc0" hover_bg_color="#268494" border_width="0"][/vc_column][/vc_row]

#GIVEAFETCH

[vc_row full_width="stretch_row_content_no_spaces" full_height="yes" parallax="content-moving" parallax_image="18396" el_id="home-hero" css=".vc_custom_1546550015098{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-image: url(/wp-content/uploads/2018/12/BOWWOW_GOLDEN-RETRIEVER_HERO.jpg?id=18077) !important;background-position: center;background-repeat: no-repeat !important;background-size: cover !important;}"][vc_column][vc_column_text css_animation="fadeInUpBig"]

#GIVEAFETCH

MULI-CITY ACTIVATION

[/vc_column_text][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1544763884472{padding-top: 6em !important;padding-right: 10% !important;padding-bottom: 4em !important;padding-left: 10% !important;background-color: #333843 !important;}" el_id="client-detail-section" el_class="max-width"][vc_column][vc_video link="https://www.youtube.com/watch?v=ghk2FbGNtyg" align="center" css_animation="fadeIn"][vc_column_text css_animation="fadeIn" el_class="light-blue"]

THE SETUP

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Camp Bow Wow, the nation’s largest doggy daycare chain has established themselves as the go-to for daycare, boarding, and dog training in the United States. With over 160 franchise locations throughout North America and still growing, Camp Bow Wow wanted to celebrate responsible pet ownership #NationalDogweek.

[/vc_column_text][vc_single_image image="18083" img_size="full" alignment="center" onclick="link_image" css_animation="fadeIn"][vc_column_text css_animation="fadeIn" el_class="light-blue"]

STRATEGIC APPROACH

[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="grey"]The Pineapple Agency proposed hosting multiple events across the country on the same weekend to increase momentum and engagement. We engineered and fabricated an 8 foot tall gum ball machine that would dispense tennis balls. The gum ball machine had the capability to snap photos of owners and their dogs and those photos would instantly be shareable to social media. This unique element created a fun and interactive moment for owners and dogs along with catching the attention of those who were walking by. The events would be free, family and dog friendly, and would showcase all of Camp Bow Wow’s offerings.[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="light-blue"]

EXECUTION

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The Pineapple Agency chose to activate in Cleveland, Denver, New Jersey, Dallas, and Atlanta which were the five locations with the biggest concentration of Camp Bow Wow franchises in the country. The two-day events included meet and greets with dog influencers, training demonstrations by CBW trainers, treat and toy vendors, food trucks, dog adoptions with local shelters, caricatures, the tennis ball gum ball machines, and a WHOLE lot of tail wagging.

[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="light-blue"]

RESULTS

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5 events

60 dogs adopted

1600 balls dispensed

6,000 social media entries

3,000,000 social media impressions

Thousands of attendees

 
[/vc_column_text][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" parallax="content-moving" parallax_image="18397" css=".vc_custom_1546550028015{padding-top: 4em !important;padding-right: 4em !important;padding-bottom: 6em !important;padding-left: 4em !important;}" el_id="slider"][vc_column][vc_images_carousel images="18080,18082,18084,18079,18081" img_size="full" autoplay="yes" wrap="yes"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1544301237505{background-color: #191c23 !important;}" el_id="post-list"][vc_column][na_posts_grid style="mega-post-carousel3" height="400px" img_padding="0" grid="2" excerpt="0" comment="none" catg="none" txtclr="#ffffff" dateclr="#ffffff" descclr="#ffffff" settings="size:2|order_by:date|order:ASC|post_type:post|categories:5"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" el_id="view-all-projects" css=".vc_custom_1542842993551{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #80bfc0 !important;}"][vc_column][vc_btn title="VIEW ALL PROJECTS" style="custom" custom_background="#80bfc0" custom_text="#ffffff" shape="square" link="url:http%3A%2F%2Fpineapplestage.wpengine.com%2Fexperiences%2F|title:VIEW%20ALL%20PROJECTS||"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" full_height="yes" equal_height="yes" parallax="content-moving" parallax_image="18379" el_id="contact" css=".vc_custom_1546546785409{padding-right: 10% !important;padding-left: 10% !important;}"][vc_column][vc_column_text css_animation="fadeIn"]

Want to Work Together?

[/vc_column_text][vc_column_text css_animation="fadeIn"]

WE'D LOVE TO HEAR FROM YOU

[/vc_column_text][vc_separator color="white" el_width="10" css=".vc_custom_1546546806042{margin-top: 30px !important;margin-bottom: 6% !important;}"][evc_button type="solid" size="large" text_transform="uppercase" button_alignment="center" text="CONTACT US" custom_link="url:http%3A%2F%2Fpineapplestage.wpengine.com%2Fsay-hello%2F|||" color="#ffffff" hover_color="#ffffff" bg_color="#80bfc0" hover_bg_color="#268494" border_width="0"][/vc_column][/vc_row]

Farm scene with Blue Sky logo overlay

FARM-TO-TABLE DINNER

[vc_row full_width="stretch_row_content_no_spaces" full_height="yes" parallax="content-moving" parallax_image="18393" lvca_dark_bg="true" el_id="home-hero" css=".vc_custom_1547676869511{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-position: center;background-repeat: no-repeat !important;background-size: cover !important;}"][vc_column][vc_column_text css_animation="fadeInUpBig"]

Farm-to-Table Dinner

LYONS, CO

[/vc_column_text][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1544763884472{padding-top: 6em !important;padding-right: 10% !important;padding-bottom: 4em !important;padding-left: 10% !important;background-color: #333843 !important;}" el_id="client-detail-section" el_class="max-width"][vc_column][vc_video link="https://www.youtube.com/watch?v=N510vFFmOUA" align="center" css_animation="fadeIn"][vc_column_text css_animation="fadeIn" el_class="light-blue"]

THE SETUP

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BlueSky soda wanted to make a splash with influencers in Colorado. They wanted to bring together 75 local influencers for a night of high-end food, drinks, and BlueSky all natural soda.

[/vc_column_text][vc_single_image image="18070" img_size="full" alignment="center" onclick="link_image" css_animation="fadeIn"][vc_column_text css_animation="fadeIn" el_class="light-blue"]

STRATEGIC APPROACH

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The Pineapple Agency set out to find the perfect venue for a farm to table dinner on a Wednesday night in July. After plenty of site visits, we landed upon the Lyons Farmette, a beautiful farm in Lyons, Colorado complete with herbs, flowers, vegetables, chickens, alpacas, and honey bees. We handcrafted a list of 75 influencers local to Colorado that included bloggers, musicians, and pro athletes.

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EXECUTION

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Justin Brunson, one of Colorado’s top chefs, was hired to create an extravagant six course menu using some items from the farm and Blue Sky Soda. We also hired Nate Camelio, one of Colorado’s top mixologists to create custom cocktails using Blue Sky soda which were served out of a Blue Sky Soda food truck. The Pineapple Agency decorated the farmette in subtle Blue Sky branding with chandeliers, truck magnets, and yard signs. Experiences were sprinkled throughout the farmette in the form of soda scavenger hunts, a singing little girl that sounded like Johnny Cash, trivia with the chef, and farm tours.
[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="light-blue"]

RESULTS

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100% attendance

1,000,000 social impressions

75 new brand loyalists

Colorado "Top Chef" involvement

Authentic content capture for marketing

One memorable night

 
[/vc_column_text][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" parallax="content-moving" parallax_image="18394" css=".vc_custom_1547677005741{padding-top: 4em !important;padding-right: 4em !important;padding-bottom: 6em !important;padding-left: 4em !important;}" el_id="slider"][vc_column][vc_images_carousel images="18071,18076,18075" img_size="full" autoplay="yes" wrap="yes"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1544301237505{background-color: #191c23 !important;}" el_id="post-list"][vc_column][na_posts_grid style="mega-post-carousel3" height="400px" img_padding="0" grid="2" excerpt="0" comment="none" catg="none" txtclr="#ffffff" dateclr="#ffffff" descclr="#ffffff" settings="size:2|order_by:date|order:ASC|post_type:post|categories:5"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" el_id="view-all-projects" css=".vc_custom_1542842993551{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #80bfc0 !important;}"][vc_column][vc_btn title="VIEW ALL PROJECTS" style="custom" custom_background="#80bfc0" custom_text="#ffffff" shape="square" link="url:http%3A%2F%2Fpineapplestage.wpengine.com%2Fexperiences%2F|title:VIEW%20ALL%20PROJECTS||"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" full_height="yes" equal_height="yes" parallax="content-moving" parallax_image="18379" el_id="contact" css=".vc_custom_1546546714839{padding-right: 10% !important;padding-left: 10% !important;}"][vc_column][vc_column_text css_animation="fadeIn"]

Want to Work Together?

[/vc_column_text][vc_column_text css_animation="fadeIn"]

WE'D LOVE TO HEAR FROM YOU

[/vc_column_text][vc_separator color="white" el_width="10" css=".vc_custom_1546546733355{margin-top: 30px !important;margin-bottom: 6% !important;}"][evc_button type="solid" size="large" text_transform="uppercase" button_alignment="center" text="CONTACT US" custom_link="url:http%3A%2F%2Fpineapplestage.wpengine.com%2Fsay-hello%2F|||" color="#ffffff" hover_color="#ffffff" bg_color="#80bfc0" hover_bg_color="#268494" border_width="0"][/vc_column][/vc_row]

CURRY POP-UP SHOP

[vc_row full_width="stretch_row_content_no_spaces" full_height="yes" parallax="content-moving" parallax_image="18411" el_id="home-hero" css=".vc_custom_1546550956368{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-image: url(/wp-content/uploads/2018/11/Asset-41-1-e1541626330492.png?id=98) !important;background-position: center;background-repeat: no-repeat !important;background-size: cover !important;}"][vc_column][vc_column_text css_animation="fadeInUpBig"]

CURRY POP-UP SHOP

OAKLAND, CA

[/vc_column_text][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1544763884472{padding-top: 6em !important;padding-right: 10% !important;padding-bottom: 4em !important;padding-left: 10% !important;background-color: #333843 !important;}" el_id="client-detail-section" el_class="max-width"][vc_column][vc_video link="https://www.youtube.com/watch?v=EfkRv6khYvU" align="center" css_animation="fadeIn"][vc_column_text css_animation="fadeIn" el_class="light-blue"]

THE SETUP

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On May 28th, 2018 The Golden State Warriors beat the Houston Rockets and made their way into the NBA Championship against the Cleveland Cavaliers. With Steph Curry shining on the national stage, UA saw a perfect opportunity to drop a limited edition line of Curry 5 shoes. However, they didn’t want a predictable, run-of-the-mill sneaker drop. They wanted something special - something timely and something to wow warriors fans.

[/vc_column_text][vc_single_image image="18127" img_size="full" alignment="center" onclick="link_image" css_animation="fadeIn"][vc_column_text css_animation="fadeIn" el_class="light-blue"]

STRATEGIC APPROACH

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The Pineapple Agency, and RED Interactive decided to team up to build a pop-up retail experience that would premiere during the Warrior parade in Oakland, California.The pop-up needed to be in market 2 days after the Warriors won the finals. If the Warriors swept the series, this meant The Pineapple Agency would have just 12 days to secure and transform a location into a pop-up shop.

The Warriors swept the finals and The Pineapple Agency jumped into production turning a construction zone into a retail store. The shop would only stay open two days to provide the feeling of true exclusivity.

[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="light-blue"]

EXECUTION

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The Pineapple Agency immediately scouted locations in downtown Oakland and secured a 5,000 sq. ft retail space right along the parade route.

We designed the concept from the inside out- putting up walls, putting down flooring, sourcing furniture, installing retail displays, covering walls in graphics and even putting a custom Under Armour basketball court in the center of the space. We completed the space with a 30-foot LED wall playing custom motion graphics and a VR experience.

The store opened right on time, on the day of the parade with a line of hundreds of people waiting to get their hands on the limited edition shoes.

[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="light-blue"]

RESULTS

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2 days in market

Over 2,000 attendees

$30,000 of merchandise sold

Hundreds of thousands of social impressions

 
[/vc_column_text][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" parallax="content-moving" parallax_image="18410" css=".vc_custom_1546550821256{padding-top: 4em !important;padding-right: 4em !important;padding-bottom: 6em !important;padding-left: 4em !important;}" el_id="slider"][vc_column][vc_images_carousel images="18129,18130,18132,18133,18131,18128" img_size="full" autoplay="yes" wrap="yes"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1544301237505{background-color: #191c23 !important;}" el_id="post-list"][vc_column][na_posts_grid style="mega-post-carousel3" height="400px" img_padding="0" grid="2" excerpt="0" comment="none" catg="none" txtclr="#ffffff" dateclr="#ffffff" descclr="#ffffff" settings="size:2|order_by:date|order:ASC|post_type:post|categories:5"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" el_id="view-all-projects" css=".vc_custom_1542842993551{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #80bfc0 !important;}"][vc_column][vc_btn title="VIEW ALL PROJECTS" style="custom" custom_background="#80bfc0" custom_text="#ffffff" shape="square" link="url:http%3A%2F%2Fpineapplestage.wpengine.com%2Fexperiences%2F|title:VIEW%20ALL%20PROJECTS||"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" full_height="yes" equal_height="yes" parallax="content-moving" parallax_image="18379" el_id="contact" css=".vc_custom_1546546501956{padding-right: 10% !important;padding-left: 10% !important;}"][vc_column][vc_column_text css_animation="fadeIn"]

Want to Work Together?

[/vc_column_text][vc_column_text css_animation="fadeIn"]

WE'D LOVE TO HEAR FROM YOU

[/vc_column_text][vc_separator color="white" el_width="10" css=".vc_custom_1546546519938{margin-top: 30px !important;margin-bottom: 6% !important;}"][evc_button type="solid" size="large" text_transform="uppercase" button_alignment="center" text="CONTACT US" custom_link="url:http%3A%2F%2Fpineapplestage.wpengine.com%2Fsay-hello%2F|||" color="#ffffff" hover_color="#ffffff" bg_color="#80bfc0" hover_bg_color="#268494" border_width="0"][/vc_column][/vc_row]

RUN FOR THE OCEANS

[vc_row full_width="stretch_row_content_no_spaces" full_height="yes" parallax="content-moving" parallax_image="18390" el_id="home-hero" css=".vc_custom_1547755307839{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-image: url(/wp-content/uploads/2018/11/Asset-41-1-e1541626330492.png?id=98) !important;background-position: center;background-repeat: no-repeat !important;background-size: cover !important;}"][vc_column][vc_column_text css_animation="fadeInUpBig"]

RUN FOR THE OCEANS

SANTA MONICA, CA

[/vc_column_text][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1544763884472{padding-top: 6em !important;padding-right: 10% !important;padding-bottom: 4em !important;padding-left: 10% !important;background-color: #333843 !important;}" el_id="client-detail-section" el_class="max-width"][vc_column][vc_column_text css_animation="fadeIn" el_class="light-blue"]

THE SETUP

[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="grey"]In 2015 Adidas partnered with Parley - an organization that works toward ocean sustainability through action and education. Together, they began reclaiming ocean plastics and upcycling them to make clothing and sneakers. Each Adidas x Parley pair of sneakers made intercepts 11 plastic bottles from ending up in the ocean. June 8th, 2018 was World Ocean Day and Adidas wanted to do something to publicize the Parley partnership, the upcycled product line, and a digital fundraising running campaign to go along with their ocean sustainability efforts.[/vc_column_text][vc_single_image image="18061" img_size="full" alignment="center" onclick="link_image" css_animation="fadeIn"][vc_column_text css_animation="fadeIn" el_class="light-blue"]

STRATEGIC APPROACH

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Adidas and The Pineapple Agency decided that one of the best ways to draw attention to this wonderful cause and partnership was to commission an experiential piece of art on a high traffic location near the ocean. Pineapple and Adidas concluded that the famous Santa Monica Pier would be the perfect place due to its high foot traffic and proximity to the beach.

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EXECUTION

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The Pineapple Agency secured the location and went onto step two: finding an impactful artist to create a piece that would stop people in their tracks. They chose Eric Rieger known professionally as HOT TEA, an artist famous for his innovative yarn work. For Adidas and Parley, Rieger wanted to do something unique that would bring to mind the beauty of the ocean.

For his piece, he assembled strands of yarn in various shades of blue and white in a gradient from a large metal rig. When the wind blew the yarn ebbed and flowed like the waves of the ocean.

Throughout the three day activation, Thousands of people interacted with the piece. The unique nature of the art propelled people to step off main drag of the pier, and towards the installation. Subsequently, many became interested in the cause, registering for the digital fundraiser and posting photos with the hashtags #runfortheocean and #adidasxparley on social media.

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RESULTS

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1,000's of live interactions

900,000 runners in the Run for the Ocean fundraiser

12 million km covered

750 pounds of yarn used to create art installation

 
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FRESH COAT MURAL FESTIVAL

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FRESH COAT MURAL FESTIVAL

LOS ANGELES, CA

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THE SETUP

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Hansen’s soda is all about individuality. In a market filled with high fructose corn syrup and other synthetic sweeteners Hansons uses 100% real cane sugar. To celebrate the uniqueness of the Hansen’s brand and creativity or their flavors, Hansen’s along with LRXD wanted to host an event in downtown Los Angeles that would encourage creativity, individuality, and community.

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STRATEGIC APPROACH

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After many strategic sessions, the idea for the first ever Fresh Coat Mural Festival was born. The event would be a free one-day festival in the downtown LA Art District for people of all ages to come eat, drink, and enjoy live music and art. We hoped that immersing people in the festival would encourage them to embody the Hansen’s brand and to #findtheiroriginal.

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EXECUTION

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The Pineapple Agency located the perfect block in DTLA and began the complicated and time consuming process of permitting through the city. We then curated the music and street art line-up, booking five national acts including RJD2, Poolside, and Viceroy and 12 of the top most influential graffiti artists in the world to paint murals for the festival. We also partnered with Food Beast to curate finger-licking food truck selection. Each food truck incorporated a different Hansen’s flavor into their special dishes.  

We fabricated custom art installations, a one of the kind “Hansen’s House” lounge for participants to relax in, and branded yard games throughout the block.  The festival was an amazing way for Hansen’s soda to give back to their loyal fans and bring the community together.

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RESULTS

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7500 attendees

22,000 cans of Hansen's soda given away

300,000+ social media impressions

 
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