Farm-to-Table Dinner

LYONS, CO

THE SETUP

BlueSky soda wanted to make a splash with influencers in Colorado. They wanted to bring together 75 local influencers for a night of high-end food, drinks, and BlueSky all natural soda.

Blue Sky soda cans on table with flowers and menu

STRATEGIC APPROACH

The Pineapple Agency set out to find the perfect venue for a farm to table dinner on a Wednesday night in July. After plenty of site visits, we landed upon the Lyons Farmette, a beautiful farm in Lyons, Colorado complete with herbs, flowers, vegetables, chickens, alpacas, and honey bees. We handcrafted a list of 75 influencers local to Colorado that included bloggers, musicians, and pro athletes.

EXECUTION

Justin Brunson, one of Colorado’s top chefs, was hired to create an extravagant six course menu using some items from the farm and Blue Sky Soda. We also hired Nate Camelio, one of Colorado’s top mixologists to create custom cocktails using Blue Sky soda which were served out of a Blue Sky Soda food truck.

The Pineapple Agency decorated the farmette in subtle Blue Sky branding with chandeliers, truck magnets, and yard signs. Experiences were sprinkled throughout the farmette in the form of soda scavenger hunts, a singing little girl that sounded like Johnny Cash, trivia with the chef, and farm tours.

RESULTS

100% attendance

1,000,000 social impressions

75 new brand loyalists

Colorado “Top Chef” involvement

Authentic content capture for marketing

One memorable night

 

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