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Experiential Marketing Notebook

Think Your Mid-Size Brand Can’t Afford Experiential Marketing? Think Again!

Think Your Mid-Size Brand Can’t Afford Experiential Marketing? Think Again! For mid-size brands, experiential marketing is not only possible, it’s a must. The experiential marketing campaigns of larger brands such as M&Ms and MasterCard may make experiential marketing seem impossible

What Makes (and Breaks) Experiential Marketing Campaigns

What Makes (and Breaks) Experiential Marketing Campaigns Whether it’s in business, weddings, home renovations, or anything in between, chances are there are places to save and places to splurge. The ideal would be only to use the best of every element, but when a budget is involved that isn’t always possible. Even in a digital …

How to Create Successful Music Festival Brand Activations

How to Create Successful Music Festival Brand Activations The weather is getting warmer and the days are getting longer, and that can only mean one thing; music festival season is upon us. These multi-day concert extravaganzas have become a playground for attendees and brands alike, and are the perfect place to hold an experiential marketing …

The Psychology Behind Experiential Marketing Theory

The Psychology Behind Experiential Marketing Theory Being able to put a face to a brand. Being able to try a free sample. Being entertained. We may think we understand why experiential marketing theory has such an impact, but do we? Despite (or thanks to?) an increasingly digital world, person-to-person interactions are a powerful marketing tool. …

Why Sonos #ListenBetter Worked

Why Sonos #ListenBetter Worked Regardless of what their specific taste may be, people are passionate about their music. Music unites people, tapping into their emotions, for richer personal expressions and deeper human connections. Sonos has connected with that passion to make their brand about more than selling speakers. They want to use technology to help …

Denver Welcomed Outdoor Retailer 2018 and Amazing Brand Experiences

Denver Welcomed Outdoor Retailer 2018 and Amazing Brand Experiences It’s no surprise that one of the world’s biggest outdoor sports shows would be an experiential marketer’s dream. And Outdoor Retailer delivered this past weekend in Denver. More than 1,000 brands from across the globe descended on the Mile High City to showcase their latest products …

Why South by Southwest is a Powerful Venue for Brand Activations 

Why South by Southwest is a Powerful Venue for Brand Activations The annual Austin, TX film, music and interactive extravaganza known as South by Southwest runs from March 9-18 this year. Not only is SXSW the largest music festival of its kind in the world, but also it is also an exciting film conference and …

2018 Trend Report: Ads are Out, Experience is In

2018 Trend Report: Ads are Out, Experience is In The 2018 reports and forecasts are coming in, and the news is bad for advertising. Traditional advertising is flat or declining, with print taking a big hit and broadcast spending levels forecast to be about the same, year-over-year. The biggest loser is banner advertising, projected to …

Think Your Mid-Size Brand Can’t Afford Experiential Marketing? Think Again!

Think Your Mid-Size Brand Can’t Afford Experiential Marketing? Think Again! For mid-size brands, experiential marketing is not only possible, it’s a must. The experiential marketing campaigns of larger brands such as M&Ms and MasterCard may make experiential marketing seem impossible, expensive, and overwhelming. This growing marketing trend is possible on a mid-size brand scale with …

6 Mistakes to Avoid in Experiential Marketing

6 Mistakes to Avoid in Experiential Marketing Experiential is a power house medium for engaging your audience.  However, not all experiences are successful. In this post, we will highlight 6 mistakes you should avoid while creating an experiential marketing campaign. By simply adhering to these points, you will have already taken one step to ensure …

Partner with Experts to Make your Clients Fall in Love with You all Over Again

Partner with Experts to Make your Clients Fall in Love with You all Over Again As marketers it is in our nature to seek out and provide our clients with the very best to help them reach their goals. We know our stuff and we use what works. We look at targeting, impressions, reach, and …

Virtual Reality and Experiential Marketing

Virtual Reality and Experiential Marketing Virtual Reality(VR) is a wondrous playground.  Done right, VR creates an unforgettable experience, leaving an emotional connection with the consumer.  Engaging consumers with creative ideas that shock them, can transport them to another place and time.  VR is seeing a computer generated world through goggled lenses.  Imagine, providing a customized …

“A New World” – Top Activations from 2016 Rio Olympic Games

“A New World” – Top Activations from 2016 Rio Olympic Games Sporting events get no bigger than The Olympics. A colossal world-wide spectacle, the Olympic Games feature supreme athletes. There’s also no shortage of media messaging. Brands are looking to create a Michael Phelps-sized splash with consumers. And what does grand spectacle need but more …

Event Production – Why You Shouldn’t Bootstrap Your Next Event & Hire A Professional

Event Production – Why You Shouldn’t Bootstrap Your Next Event & Hire A Professional So, you’ve heard about the great success that other brands are having with experiential marketing and would like to reap some of the magic for yourself. On the surface, setting up such an event seems straightforward. You just need an idea, …

ROI on Experiential Marketing: It’s all about measurement

ROI on Experiential Marketing: It’s all about measurement One of the biggest pitfalls of experiential marketing campaigns is the difficulty of gauging its overall success. Just because you experience a great turn out and participation at your activation doesn’t mean that it accomplished anything for your brand. All too often, those who attempt to engage …

The Benefits of Combining Social With An Experiential Marketing Strategy

The Benefits of Combining Social With An Experiential Marketing Strategy The business world is more competitive than ever. While the internet facilitates and simplifies many aspects of marketing for consumers, it has also leveled the playing field in a way that’s made it even trickier to stand out from the competition. Furthermore, it’s made consumers …

How Challenger Beer, Wine and Spirits Brands Can Compete Using Experiential Marketing Tools

How Challenger Beer, Wine and Spirits Brands Can Compete Using Experiential Marketing Tools The beer, wine and spirits industry is evolving. There is a consumer trend toward premiumization in spirits, more consumers are drinking wine for its diverse flavor profiles and there’s a shift toward higher-quality beers, which has stimulated growth among craft brewers. In …

Case Study: Bud Light House of Whatever Activation

Case Study: Bud Light House of Whatever Activation Challenge: In the height their “Up for Whatever” or “Summer Bucketlist” campaign, Bud Light wanted to continue its momentum of engaging and building loyalty among the Millennial market. The summer was almost over, but it came to Bud Light’s message, the party wasn’t over yet. Bud Light …

Game of Thrones – Experiential Marketing Strategy

Game of Thrones – Experiential Marketing Strategy The wildly popular television program, Game of Thrones, returns for its highly anticipated sixth season on April 24. HBO has been flexing their marketing muscle to transport their millions of fans into the fantasy world of Westeros (and Essos) with the use of cutting-edge, outside the box experiential marketing …

Why Reebok’s “Are You Fast Enough” Worked

Why Reebok’s “Are You Fast Enough” Worked This recent experiential brand activation in Stockholm, Sweden, unsuspectingly confronted pedestrians with a challenge from Reebok. In order to promote their new shoe, the Reebok ZPump 2.0, the company set up a display case full of shoes that also had a speed camera. The challenge to the consumer was simple: run faster …

Why World Wildlife Fund’s “#LastSelfie” Worked

Why World Wildlife Fund’s “#LastSelfie” Worked From front facing smart phone cameras to selfie sticks, the selfie is a phenomenon now a cultural staple, and is constantly evolving into new trends since this campaign was launched. Unlike the Selfie, many animal species are not so lucky. Enter the World Wildlife Fund (WWF), one the preeminent conservation non-profits. Using …

5 Stats That Show How Marketing Is Evolving

5 Stats That Show How Marketing Is Evolving Raise your hand if you’ve heard that only about one-third of marketers have a documented content strategy, or that B2B brands that blog receive 67 percent more leads. Now, kindly put your hand down. You work in an open office and look mental. On an average day you …

Best Experiential Activations of 2015

Best Experiential Activations of 2015 As we embark on the fourth quarter of 2015, we would like to look back at our favorite unique, extravagant, and immersive experiential activations of the year. We’ve seen giant companies like Bud Light and McDonald’s continue to flex their experiential muscle, as usual, but we’ve also seen a lot …

Activating Your Brand with Sports and Experiential

Activating Your Brand with Sports and Experiential In recent years, brands have started placing higher importance on creating activations that center around sporting events throughout the world. Brands such as Bud Light and Microsoft have utilized sponsorships and experiential activations to tap into a specifically targeted market of consumers who are extremely loyal to certain sports …

Why Pizza Hut’s Retro Arcade Worked

Why Pizza Hut’s Retro Arcade Worked You’ve probably never heard of RTX (think the video-game and internet culture enthusiast’s version of Comic-Con), yet Pizza Hut recently became it’s very first topline sponsor. The Yum Brands subsidiary rebranded the entire event as “RTX Delivered by Pizza Hut”, placed some very prominent signage all around the festival in Austin TX, …

Why Acura’s PopUp Dinner Worked

Why Acura’s PopUp Dinner Worked If you’ve never heard the term “pop-up dinner”, then you’re in for a tasty treat. Pop-up dinners were started in the UK over 10 years ago and received considerable media attention for the magnificently elaborate dinners that were set up in random locations all over the map. The pop-up dinners …

Ambient Marketing

Ambient Marketing At The Pineapple Agency, we love any kind of marketing or advertising that pushes the boundaries of the normal, and demolishes the mundane. Lately, we’ve been watching a relatively new and modern form of advertising known as “Ambient Marketing“. Research has shown that the average person sees between 300-700 marketing messages per day. How many of …

Why Mountain Dew’s Virtual Reality Skate Experience Worked

Why Mountain Dew’s Virtual Reality Skate Experience Worked Do you ever wish you could get on your skateboard, cruise down the Las Vegas strip, and do kick flips with Paul Rodriguez and some of the best skateboarders in the world? Well now you can…all from the convenience and comfort of your couch! Mountain Dew, who …

Using Current Events to Boost Your Experiential

Using Current Events to Boost Your Experiential If you have an internet connection and are reading this blog, chances are you’ve probably heard about this tweet from Oreo that was posted during the 34-minute blackout at the Super Bowl a couple years back. The post was retweeted over 10,000 times in one hour, and ended up earning a much …

Are Your Brand Ambassadors Losing You Money?

Are Your Brand Ambassadors Losing You Money? Brands spend small fortunes and dedicate countless man-hours to make sure that they are represented professionally to their customers. Just like your logo, your collateral, and your product, the people you hire to staff an activation play a huge role in how people perceive your brand, and whether they want to buy your …

Pop-Up, and They Will Come – Pop-Up Retail Shops

Pop-Up, and They Will Come – Pop-Up Retail Shops Living in the era of Amazon Prime has spoiled us. In a world where almost anything can be shipped right to your door in two days, just the thought of getting in the car, driving to a brick-and-mortar big box store, and wasting countless minutes trying to find …

Pineapple Culture Pt.1: The Amazing Sticky Note

Pineapple Culture Pt.1: The Amazing Sticky Note A company’s culture can say a lot about it’s work, it’s values, and it’s people. At Pineapple, we pride ourselves on a culture that’s every bit as unique and quirky as the people that work here. We’re a boutique, bold, and unapologetically creative agency. Everything we do is …

Marketing To Generation Z With Experiential

Marketing To Generation Z With Experiential Marketing to Generation Z is a challenge Just when most brands and agencies have figured out how to market to the Millennial generation, another new challenge is born. That challenge is marketing to Generation Z: a generation born roughly between 1994 and the early 2,000’s that makes up more …

Experiential Campaign: Chobani’s #BreakYouMake

Experiential Campaign: Chobani’s #BreakYouMake Chobani recently launched a “Break You Make” experiential campaign to promote their new ‘Flip’ yogurt line. The Chobani Flip includes a portion of Chobani yogurt, along with a sidecar of seeds, nuts, and chocolate to mix in with the yogurt. With this play, Chobani hopes not only to stay atop of …

Why You Should Consider a Custom Trade Show Activation

Why You Should Consider a Custom Trade Show Activation Think back to the last trade show or convention you attended. Remember the massive amount of people? The crowded hallways? The hundreds of companies with booths that all looked almost exactly the same? Now, be honest: how many companies do you actually remember from that event? …

Why IKEA’s ‘Breakfast in Bed’ Experience Worked

Why IKEA’s ‘Breakfast in Bed’ Experience Worked IKEA, the Swedish furniture company, has been well known for its original marketing strategies, and their latest ‘Breakfast in Bed’ campaign is no exception. The pop-up ‘Breakfast in Bed Café’ opened in London for just two days in early May of 2015. Consumers were invited to a completely custom IKEA setting with …

Taking Your Brand on an Experiential Mobile Tour

Taking Your Brand on an Experiential Mobile Tour Brands and companies are always looking for new or better ways to engage with their desired target markets. Currently, many brands are using digital (social media, video, SEO, etc.) and traditional (TV, radio, billboards, door-to-door, etc.) strategies to interact with their audience. While these strategies are an important …

3 Ways to Create an Emotional Connection Between Your Brand and Target Consumer

3 Ways to Create an Emotional Connection Between Your Brand and Target Consumer Despite our perceptions to the contrary, the decisions we make are not always conscious or rational. Our subconscious thoughts often play a major role in our buying decisions. One of our most influential subconscious forces is our emotions. That’s why creating an emotional connection between your brand and consumer is …

Why Target’s #BullseyeU Experiential Campaign Worked

Why Target’s #BullseyeU Experiential Campaign Worked Within the past few years, Target has beautifully integrated experiential marketing into their marketing strategy. Their Bullseye University Campaign is the perfect example. College students were the sole target, and the overall goals of the campaign were to change perception, behavior, and to drive purchases specifically for the back-to-school …

Is My Company Too Small For Experiential Marketing?

Is My Company Too Small For Experiential Marketing? The short answer is… no! The great thing about an experiential campaign is the ability to bring life to your brand, no matter the size. While we have worked with many big, bold clients, The Pineapple Agency has also done work for plenty of smaller companies. With …

4 Ways Experiential Marketing Beats Traditional Marketing

4 Ways Experiential Marketing Beats Traditional Marketing “Is traditional marketing still alive?” While traditional marketing such as newspapers, TV, and radio still very much exist, businesses can no longer rely solely on these methods. The future of marketing is to create an emotional connection between a brand and consumer. Experiential marketing, through live experiences and …

Your Experiential Marketing – How Involved Should They Be?

Your Experiential Marketing – How Involved Should They Be? How Involved Should Your Experiential Marketing Agency Be? If your company is considering hiring an experiential marketing agency you have already determined a few things: 1. You want to reach your target market by breaking through the clutter of digital and/or traditional marketing. 2. You want to …

Why LG’s NCAA Final Four Fan Fest Experience Worked

Why LG’s NCAA Final Four Fan Fest Experience Worked LG recently embarked on a new experiential activation at the NCAA Final Four Fan Fest by turning consumers and fans into LG’s latest basketball recruits. The activation was intended to create buzz about LG’s newest products but to do it in a creative way that immersed …

Why Should You Consider An Experiential Marketing Campaign?

Why Should You Consider An Experiential Marketing Campaign? In the past few years, the marketing and advertising landscape has changed drastically. Traditional media used to be the most efficient way to reach your audience, but times have changed. All too many companies are employing the same strategy they have used for years, or are taking a …

Why Cadillac’s Experiential Rebirth Activation Worked

Why Cadillac’s Experiential Rebirth Activation Worked Cadillac has been a popular staple in the U.S. luxury car segment for years, but the brand has been forced to develop a new identity, in order to reach a new target market and reveal its new flagship sedan, the CT6. The new car reveal was the perfect landscape to …

Experiential Marketing Campaigns: Mcdonalds We’re Lovin’ It

Experiential Marketing Campaigns: We’re Lovin’ It In recent years, mega brands like Coca Cola, Red Bull, and Budweiser have been filtering more and more money into their experiential budgets. As more money has been piped in, we’ve seen these experiential marketing campaigns become more creative, more adventurous, more bold, and more extravagant. However, on March 24th, …

Nike Experiential Marketing – New SNKRS App Came to Life With a Giant Shoebox

Nike experiential marketing went big, crazy, and interactive with it’s latest retail design. A pop-up retail store featuring LED exterior walls mysteriously popped up on a busy New York City street corner during the week of the 2015 NBA All Star Game in February. The giant shoebox structure changed designs as the activation went on, …

Using Microscopic Beauty to Fight Cancer

Using Microscopic Beauty to Fight Cancer Ever thought a closeup of a cancerous cell could become the design for a luxury fashion item? One day, Dr. Zofia Wosinska, a dye chemist who studies cancer, was using microscopic dyes to diagnose cancerous cells. She discovered that these beautiful formations and colors could be transformed into unique fashion designs for high-end …

3 Reasons Johnsonville’s “Guerrilla Sampling” Idea is Awesome

3 Reasons Johnsonville’s “Guerrilla Sampling” Idea is Awesome If your product or service is something that has to be tasted or tried in order for your customers to fully appreciate it, samples are probably already an important part of your marketing strategy. We’ve all seen the glorified lunch lady handing out samples at a grocery store, …

TD Bank Goes Big on Another Experiential Marketing Campaign

TD Bank Goes Big on Another Experiential Marketing Campaign TD Bank has been one of the most successful companies in the banking industry using experiential marketing to create a loyal following of their brand. TD has given out umbrellas and pizzas to customers, and even created a custom ATM machine that gave customers personalized thank …

St. Bernard Puppies Save the Day at SXSW 2015

St. Bernard Puppies Save the Day at SXSW 2015 Event goers at SXSW in Austin, Texas were surprised this past weekend when adorable St. Bernard puppies stole the show and delivered Mophie smartphone chargers to attendees who were low on battery. The puppies, sponsored by The National Saint Bernard Rescue Foundation, delivered the Mophie chargers …

Pink Fiat Floats Through Amsterdam – Event Marketing Strategy

Event Marketing Strategy – Pink Fiat Floats Through Amsterdam With the increasing exposure and popularity of the LGBT rights movement, many brands have realized the potential opportunity to connect with a loyal fan base, while showing support and acceptance for the gay community. One such brand is Fiat, who’s 500 model has been awarded “Gay Car of the Year” in 2008 …

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