Home Page

THE PINEAPPLE AGENCY

anything but ordinary

Clients

WISH WE HAD MORE SPACE HERE TO SAY “THANK YOU!”

Michelin Logo

Coca Co

michelob ultra

rivian logo

budweiser logo

Michelin bicycle

MICHELIN AT DAYTONA BIKE WEEK

[vc_row full_width="stretch_row_content_no_spaces" full_height="yes" parallax="content-moving" parallax_image="18695" el_id="home-hero" css=".vc_custom_1592242531534{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-position: center;background-repeat: no-repeat;background-size: cover !important;}"][vc_column][vc_column_text css_animation="fadeInUpBig"]

Michelin Logo

MICHELIN AT DAYTONA BIKE WEEK

DAYTONA BEACH, FL

[/vc_column_text][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1592258926690{padding-top: 6em !important;padding-right: 10% !important;padding-bottom: 4em !important;padding-left: 10% !important;background-color: #191e25 !important;}" el_id="client-detail-section" el_class="max-width"][vc_column][vc_video link="https://youtu.be/5tTsXQUV5Xc" align="center" css_animation="fadeIn"][vc_column_text css_animation="fadeIn" el_class="light-blue"]

OVERVIEW

[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="grey"]

Daytona Bike Week draws half a million motorcycle and sportbike fans from across the globe for ten days of events and festivities. The calendar of events includes races, concerts, sponsored events, and miles’ worth of booths and expos from small custom shops and major brands alike. Michelin and the Pineapple Agency teamed up to create an experiential activation that resonated with everyone from kids to weekend warriors to multigenerational Harley Davidson loyalists.

[/vc_column_text][vc_single_image image="18520" img_size="800x600" alignment="center" onclick="link_image" css_animation="fadeIn"][vc_column_text css_animation="fadeIn" el_class="light-blue"]

STRATEGIC APPROACH

[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="grey"]

With only six weeks from concept to Bike Week, the Pineapple Agency started by dreaming big then dove deep into the details. Each shipping container had featured its own mini-activation in addition to supporting the overall activation. As seasoned festival goers, we thought hard about what it takes to show a group of seasoned veterans that they ain't seen nothin' yet. Then we scoured the web for vintage Michelin memorabilia, piled on a healthy dose of choppers, sport bikes, cruisers, a C7 Corvette, and even a BFGoodrich equipped Raptor, and created the best place to hang out, learn about tires, and rest up on the whole strip.

[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="light-blue"]

EXECUTION

[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="grey"]

To produce an outdoor activation that included a living room, a barber shop, an Oasis serving up cold water, snacks, and gelato, custom leather engraving, and of course tire and memorabilia displays, we had to build a mini village. We custom fabricated six 20 foot shipping containers including fresh coats of paint, electrical and lighting, custom extensions, flooring, shelving, and more. In addition to the containers, we created custom vehicle/tire displays that showed everything from sport bikes and a Corvette on pavement to off-road vehicles traversing rocks and sand. We also designed and developed a personalized check-in app and fun rider quiz in 4 weeks. Michelin was one of the only vendors that gave everything away for free and provided an immersive experience instead of a product sales booth.

[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="light-blue"]

RESULTS

[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="grey"]

Over the course of Daytona Bike week, 2,843 unique users checked in using our custom app, and 1,887 of those unique users filled out a brand Survey — a 66% conversion rate for our client. By focusing on the experience, we created brand awareness and unprecedented conversion rates. In addition to the great results, we had a lot of fun working with Daytona International Speedway and the Michelin and BF Goodrich teams. Here are a few of our favorite results: 

More than 15.3k Instagram impressions with #MichelinBikeWeek

Over 10,000 impressions made in the physical space

15,000 Michelin-flavored gelatos served in biodegradable cups

500+ free haircuts and hot shaves given 

1800+ Email opt-ins

150% above cross-sell goal and dozens of tires sold on-site

[/vc_column_text][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" parallax="content-moving" parallax_image="18696" css=".vc_custom_1592242570005{padding-top: 4em !important;padding-right: 4em !important;padding-bottom: 6em !important;padding-left: 4em !important;}" el_id="slider"][vc_column][vc_images_carousel images="18526,18524,18523,18522,18521,18519" img_size="800x600" autoplay="yes" wrap="yes"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1544301237505{background-color: #191c23 !important;}" el_id="post-list"][vc_column][na_posts_grid style="mega-post-carousel3" height="400px" img_padding="0" grid="2" excerpt="0" comment="none" catg="none" txtclr="#ffffff" dateclr="#ffffff" descclr="#ffffff" settings="size:2|order_by:date|order:ASC|post_type:post|categories:5"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" el_id="view-all-projects" css=".vc_custom_1542842993551{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #80bfc0 !important;}"][vc_column][vc_btn title="VIEW ALL PROJECTS" style="custom" custom_background="#80bfc0" custom_text="#ffffff" shape="square" link="url:http%3A%2F%2Fpineapplestage.wpengine.com%2Fexperiences%2F|title:VIEW%20ALL%20PROJECTS||"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" full_height="yes" equal_height="yes" parallax="content-moving" parallax_image="18379" el_id="contact" css=".vc_custom_1546546291714{padding-right: 10% !important;padding-left: 10% !important;}"][vc_column][vc_column_text css_animation="fadeIn"]

Want to Work Together?

[/vc_column_text][vc_column_text css_animation="fadeIn"]

WE'D LOVE TO HEAR FROM YOU

[/vc_column_text][vc_separator color="white" el_width="10" css=".vc_custom_1546546309609{margin-top: 30px !important;margin-bottom: 6% !important;}"][evc_button type="solid" size="large" text_transform="uppercase" button_alignment="center" text="CONTACT US" custom_link="url:http%3A%2F%2Fpineapplestage.wpengine.com%2Fsay-hello%2F|||" color="#ffffff" hover_color="#ffffff" bg_color="#80bfc0" hover_bg_color="#268494" border_width="0"][/vc_column][/vc_row]

UNDER ARMOUR #DRONEDROP

[vc_row full_width="stretch_row_content_no_spaces" full_height="yes" parallax="content-moving" parallax_image="18407" el_id="home-hero" css=".vc_custom_1546550671601{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-position: center;background-repeat: no-repeat !important;background-size: cover !important;}"][vc_column][vc_column_text css_animation="fadeInUpBig"]

UNDER ARMOUR #DRONEDROP

SAN FRANCISCO, CA

[/vc_column_text][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1544763884472{padding-top: 6em !important;padding-right: 10% !important;padding-bottom: 4em !important;padding-left: 10% !important;background-color: #333843 !important;}" el_id="client-detail-section" el_class="max-width"][vc_column][vc_video link="https://www.youtube.com/watch?v=aX_VJtPIC8M&t=11s" align="center" css_animation="fadeIn"][vc_column_text css_animation="fadeIn" el_class="light-blue"]

THE SETUP

[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="grey"]

In a product category saturated with over-the-top advertising, Under Armour wanted to do something that would separate them from the pack. They wanted an activation that was futuristic, awe-inspiring, and that had never been done before - something that would catapult the new Steph Curry sneakers to the forefront of the consumer’s minds.

[/vc_column_text][vc_single_image image="114" img_size="full" alignment="center" onclick="link_image" css_animation="fadeIn"][vc_column_text css_animation="fadeIn" el_class="light-blue"]

STRATEGIC APPROACH

[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="grey"]

The Pineapple Agency decided that utilizing drones would create the buzz that Under Armour was looking for. TPA partnered with the top drone pilots in the country and came up with a plan for a digital scavenger hunt that would deliver limited edition Curry 4 sneakers directly to the consumer’s feet.

[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="light-blue"]

EXECUTION

[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="grey"]

On a wildly windy day in December The Pineapple Agency launched ten drones off a yacht in the San Francisco Bay. The yacht rocked and weaved as the drones took off into the air carrying sneakers. Meanwhile, fans took to our custom digital platform to uncover the hidden drop zones that were sprinkled throughout the San Francisco area. Guests arrived at the drop zones to place their sneaker orders on iPads that sat in custom branded phone booths. Within minutes the sneakers rounded the horizon and the drones dropped the sneakers directly to the fan.

[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="light-blue"]

RESULTS

[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="grey"]

16,000,000 social media impressions

119,000,000 media impressions

30 pairs of sneakers delivered

25,000 emails captured

2500 fans at landing zones

Won Gold at EX Awards

[/vc_column_text][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" parallax="content-moving" parallax_image="18408" css=".vc_custom_1547837139637{padding-top: 4em !important;padding-right: 4em !important;padding-bottom: 6em !important;padding-left: 4em !important;}" el_id="slider"][vc_column][vc_images_carousel images="18141,18142,18143,18144,18145,18146,18147,18140" img_size="full" autoplay="yes" wrap="yes"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1544301237505{background-color: #191c23 !important;}" el_id="post-list"][vc_column][na_posts_grid style="mega-post-carousel3" height="400px" img_padding="0" grid="2" excerpt="0" comment="none" catg="none" txtclr="#ffffff" dateclr="#ffffff" descclr="#ffffff" settings="size:2|order_by:date|order:ASC|post_type:post|categories:5"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" el_id="view-all-projects" css=".vc_custom_1542842993551{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #80bfc0 !important;}"][vc_column][vc_btn title="VIEW ALL PROJECTS" style="custom" custom_background="#80bfc0" custom_text="#ffffff" shape="square" link="url:http%3A%2F%2Fpineapplestage.wpengine.com%2Fexperiences%2F|title:VIEW%20ALL%20PROJECTS||"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" full_height="yes" equal_height="yes" parallax="content-moving" parallax_image="18379" el_id="contact" css=".vc_custom_1546546291714{padding-right: 10% !important;padding-left: 10% !important;}"][vc_column][vc_column_text css_animation="fadeIn"]

Want to Work Together?

[/vc_column_text][vc_column_text css_animation="fadeIn"]

WE'D LOVE TO HEAR FROM YOU

[/vc_column_text][vc_separator color="white" el_width="10" css=".vc_custom_1546546309609{margin-top: 30px !important;margin-bottom: 6% !important;}"][evc_button type="solid" size="large" text_transform="uppercase" button_alignment="center" text="CONTACT US" custom_link="url:http%3A%2F%2Fpineapplestage.wpengine.com%2Fsay-hello%2F|||" color="#ffffff" hover_color="#ffffff" bg_color="#80bfc0" hover_bg_color="#268494" border_width="0"][/vc_column][/vc_row]

MUSIC FESTIVALS

[vc_row full_width="stretch_row_content_no_spaces" full_height="yes" parallax="content-moving" parallax_image="18403" el_id="home-hero" css=".vc_custom_1546550408763{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-position: center;background-repeat: no-repeat !important;background-size: cover !important;}"][vc_column][vc_column_text css_animation="fadeInUpBig"]

MUSIC FESTIVALS

NATIONWIDE

[/vc_column_text][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1544763884472{padding-top: 6em !important;padding-right: 10% !important;padding-bottom: 4em !important;padding-left: 10% !important;background-color: #333843 !important;}" el_id="client-detail-section" el_class="max-width"][vc_column][vc_column_text css_animation="fadeIn" el_class="light-blue"]

THE SETUP

[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="grey"]As the world’s largest and most well-known collection of electronic music festivals, Insomniac sought help producing vendor villages for 15 of their biggest festivals across North America. [/vc_column_text][vc_single_image image="18111" img_size="full" alignment="center" onclick="link_image" css_animation="fadeIn"][vc_column_text css_animation="fadeIn" el_class="light-blue"]

STRATEGIC APPROACH

[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="grey"]

Vendors were identified and vetted to ensure alignment with the Insomniac brand before they were contacted. The Pineapple Agency then handled coordinating on-site production and logistics, and insurance, and payment processes.

[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="light-blue"]

EXECUTION

[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="grey"]
The Pineapple Agency established Insomniac’s first ever vendor villages, and continues to do so. Over the course of the years, we have reached out to thousands of leads and have subsequently contracted more than 600 vendors. As a result, we have established lasting relationships with festival vendors who continuously choose to engage in the show. On site, The Pineapple Agency manages the production and logistics for the entire vendor village, coordinating with the internal site operations team and our  various vendors. to create a profitable and enjoyable experience for vendors and an engaging and entertaining area for guests.
[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="light-blue"]

RESULTS

[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="grey"]

70 vendor villages

600 vendors contracted

1,150,000+ attendees

 
[/vc_column_text][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" parallax="content-moving" parallax_image="18404" css=".vc_custom_1546550436667{padding-top: 4em !important;padding-right: 4em !important;padding-bottom: 6em !important;padding-left: 4em !important;}" el_id="slider"][vc_column][vc_images_carousel images="18112,18113" img_size="full" autoplay="yes" wrap="yes"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1544301237505{background-color: #191c23 !important;}" el_id="post-list"][vc_column][na_posts_grid style="mega-post-carousel3" height="400px" img_padding="0" grid="2" excerpt="0" comment="none" catg="none" txtclr="#ffffff" dateclr="#ffffff" descclr="#ffffff" settings="size:2|order_by:date|order:ASC|post_type:post|categories:5"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" el_id="view-all-projects" css=".vc_custom_1542842993551{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #80bfc0 !important;}"][vc_column][vc_btn title="VIEW ALL PROJECTS" style="custom" custom_background="#80bfc0" custom_text="#ffffff" shape="square" link="url:http%3A%2F%2Fpineapplestage.wpengine.com%2Fexperiences%2F|title:VIEW%20ALL%20PROJECTS||"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" full_height="yes" equal_height="yes" parallax="content-moving" parallax_image="18379" el_id="contact" css=".vc_custom_1546546983174{padding-right: 10% !important;padding-left: 10% !important;}"][vc_column][vc_column_text css_animation="fadeIn"]

Want to Work Together?

[/vc_column_text][vc_column_text css_animation="fadeIn"]

WE'D LOVE TO HEAR FROM YOU

[/vc_column_text][vc_separator color="white" el_width="10" css=".vc_custom_1546546998997{margin-top: 30px !important;margin-bottom: 6% !important;}"][evc_button type="solid" size="large" text_transform="uppercase" button_alignment="center" text="CONTACT US" custom_link="url:http%3A%2F%2Fpineapplestage.wpengine.com%2Fsay-hello%2F|||" color="#ffffff" hover_color="#ffffff" bg_color="#80bfc0" hover_bg_color="#268494" border_width="0"][/vc_column][/vc_row]

WINNEBAGO at RVX 2019

[vc_row full_width="stretch_row_content_no_spaces" full_height="yes" parallax="content-moving" parallax_image="18465" el_id="home-hero" css=".vc_custom_1564613188756{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-image: url(https://wearepineapple.co/wp-content/uploads/2018/12/Hero-Win.png?id=18465) !important;background-position: center;background-repeat: no-repeat !important;background-size: cover !important;}"][vc_column][vc_column_text css_animation="fadeInUpBig" css=".vc_custom_1564612869202{background-image: url(https://wearepineapple.co/wp-content/uploads/2018/12/Hero-Win.png?id=18465) !important;}"]

WINNEBAGO AT RVX

SALT LAKE CITY, UT

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height="1px"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1564613087526{margin-top: 50px !important;padding-top: 6em !important;padding-right: 10% !important;padding-bottom: 4em !important;padding-left: 10% !important;background-color: #333843 !important;}" el_id="client-detail-section" el_class="max-width"][vc_column][vc_video link="https://www.youtube.com/watch?v=8jr8t1DGKX4" align="center"][vc_column_text css_animation="fadeIn" el_class="light-blue"]

THE SETUP

[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="grey"]When Winnebago came to RVX, they wanted to highlight their new vehicles and bring to life the new tagline “Bound By The W.” We wanted to make the W central to everything we did, and connect potential buyers to their new vehicles through the Winnebago red carpet. [/vc_column_text][vc_single_image image="18464" img_size="full" alignment="center" onclick="link_image" css_animation="fadeIn"][vc_column_text css_animation="fadeIn" el_class="light-blue"]

STRATEGIC APPROACH

[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="grey"]We aimed to create a show-stopping footprint to bring people in, then capitalize on having them in the space by creating multiple touchpoints where they could learn more and ultimately place orders. The focal point of the activation would be a giant hanging W that would bring to mind the new tagline and be visible from all around the convention center.[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="light-blue"]

EXECUTION

[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="grey"]The Pineapple Agency built the W using a 70 ft long and 8 ft wide piece of vinyl hung from truss. The team then outfitted the space with 23 vehicles, carpet, custom signage, and a fully functional gazebo lounge with Wifi to facilitate on site ordering.[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="light-blue"]

RESULTS

[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="grey"]

25,000 square feet of convention center outfitted

Over 100 orders for vehicles processed

Over 400 lbs of foliage donated

Visited by Ellen Degeneres Show correspondents

Facebook Live integration

[/vc_column_text][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" parallax="content-moving" parallax_image="18471" css=".vc_custom_1564613337392{padding-top: 4em !important;padding-right: 4em !important;padding-bottom: 6em !important;padding-left: 4em !important;}" el_id="slider"][vc_column][vc_images_carousel images="18466" img_size="full" autoplay="yes" wrap="yes"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1544301237505{background-color: #191c23 !important;}" el_id="post-list"][vc_column][na_posts_grid style="mega-post-carousel3" height="400px" img_padding="0" grid="2" excerpt="0" comment="none" catg="none" txtclr="#ffffff" dateclr="#ffffff" descclr="#ffffff" settings="size:2|order_by:date|order:ASC|post_type:post|categories:5"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" el_id="view-all-projects" css=".vc_custom_1542842993551{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #80bfc0 !important;}"][vc_column][vc_btn title="VIEW ALL PROJECTS" style="custom" custom_background="#80bfc0" custom_text="#ffffff" shape="square" link="url:http%3A%2F%2Fpineapplestage.wpengine.com%2Fexperiences%2F|title:VIEW%20ALL%20PROJECTS||"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" full_height="yes" equal_height="yes" parallax="content-moving" parallax_image="18379" el_id="contact" css=".vc_custom_1546546849263{padding-right: 10% !important;padding-left: 10% !important;}"][vc_column][vc_column_text css_animation="fadeIn"]

Want to Work Together?

[/vc_column_text][vc_column_text css_animation="fadeIn"]

WE'D LOVE TO HEAR FROM YOU

[/vc_column_text][vc_separator color="white" el_width="10" css=".vc_custom_1546546865011{margin-top: 30px !important;margin-bottom: 6% !important;}"][evc_button type="solid" size="large" text_transform="uppercase" button_alignment="center" text="CONTACT US" custom_link="url:http%3A%2F%2Fpineapplestage.wpengine.com%2Fsay-hello%2F|||" color="#ffffff" hover_color="#ffffff" bg_color="#80bfc0" hover_bg_color="#268494" border_width="0"][/vc_column][/vc_row]

Agency Services

YOU IMAGINE IT, WE CREATE IT

We are a team of award-winning experiential marketers, creatives and event producers who believe in achieving the impossible.
Logistically, we’ve got your back from A-Z, Z-A, and around again.

EXPERIENTIAL MARKETING

MUSIC FESTIVAL
PRODUCTION & OPS

TRADE SHOW EXHIBIT STRATEGY,
DESIGN & FABRICATION

POP UP SHOPS

MOBILE & SAMPLING TOURS

talk bubble

CREATIVE CONCEPTING,
DESIGN & BRANDING

arrow

DIGITAL, SOCIAL MEDIA,
VIDEO STORYTELLING

White icon of a camera

PR STUNTS

tools

CUSTOM FABRICATION

target

PRODUCT LAUNCHES

Contact Us

WE’D LOVE TO HEAR FROM YOU

phone

PHONE

(720) 724 7051

LOCATION

1195 S Lipan St.
Denver, CO 80223

EMAIL US

hello@thepineappleagency.com